YouTube for kids is here

YouTube for kids

Hot on the heels of Vine For Kids comes YouTube Kids, an app specifically built to be safe for kids to use unsupervised. It removes the not-so-kid-friendly parts of YouTube, and makes only educational shows, music and cartoons available for viewing.

We didn’t have any children to hand to help us test the app but we had a look anyway, at least a few of us here at beautifully Social have retained the imaginative, fun, childlike way of viewing the world needed for such a task.

All the content in the app is automatically filtered to ensure it is safe for children, but there are parental controls for disabling search as well as setting a timer for how long the app can be used.

We predicted 2015 would be the year of video and as children migrate from TV to online video it’s to be expected that the content providers would be vying for their (or at least their parents’) attention.

According to research from Neilsen 2-to-11-year-olds are watching a lot less TV then they were three years ago, down from 110.3 hours per month in 2011 to 102.9 hours in 2014. Interesting in the same age group, internet video watching has increased by 87 percent to 6.3 hours a month in 2014.

As with Vine for Kids we wonder how long it will be until the advertisers are harnessing pester power.

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