What can David Cameron teach us about using Calls-To-Action?

David Cameron on Facebook

Calls-To-Action can be very useful for increases engagement online, and we’ve talked before about how to use them to great effect, but sometimes they can go wrong. Today we’ll take a look at a post by David Cameron and how his Call-To-Action went wrong.

The offending post is from December last year and here it is in all its glory:

CTA Gone Wrong

Twice the post asks for the views of the audience, and twice it asks them to complete a survey.

Unfortunately, the ‘action’ part of the first request is easy to misunderstand, especially as this is a post on social media – a platform built for sharing views and opinions.

The part about the survey, what Cameron is actually asking for, comes after asking for views and doesn’t grab attention. A lot of the audience wouldn’t have even paid attention after ‘I want to hear your views on immigration’, especially as the survey request is longer than ‘complete our survey now’ or ‘follow the link’.

What he ends up with then is a load of comments, many criticizing him and the Conservative party, and not many people filling out the survey.

To avoid making similar mistakes check out our three top tips for using Calls-To-Action.




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