Twitter jargon buster


To users that aren’t too familiar to Twitter, there are some words which are about as alien as E.T on a jet ski. With that in mind, here are the main terms explained:

Twitter Feed/Twitter Stream:
9 times out of 10 this will refer to the feed of tweets you receive from everyone you follow, which will appear when you click home. I would suggest you need to follow about 300 people before your stream is of full value to you.

This someone who has followed your Twitter account and will see your tweets on their Twitter Feed/Stream. Ultimately, the amount of followers you have determines how many people see your tweets.

This is your username on Twitter and this is how people direct tweets at you. @NAME directs a tweet to that person and is best practice to communicate in this way. For example, if you send a tweet with @BeautSocial, that will come to us in the replies tab (and we will get an email to say you have done so, though you can turn that feature off). Bear in mind, everyone on both Twitter feeds will be able to see this messages.

Direct Message (DM):
A private tweet which appears in your direct messages inbox. These tend to only be used in a customer service situation.

Retweet (RT):
This is tweeting something that someone else tweeted to your followers. Imagine getting an email and forwarding it to your contact list (though Retweeting is accepted, emailing your entire contact list is less so!). This is what marketeers look to achieve with their content as it shows people are interested in it and promotes follower growth as more people are seeing your content.

Hash Tag (#XXXXX):
Groups together tweets of a similar topic, acting like a keyword in a tweet. You will companies pushing hash tags with their brands and products to create a buzz. See our social media horror stores to see the power of hash tags.

This shows the top subjects people are tweeting about. Click the trend (on the left of the desktop site) and you can see a selection of tweets from the general public about that trend. Often you will see Hash Tags trending.

Would like other bits of Twitter jargon explained? Would you like to explain something? Leave a comment and we will get back to you.

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