The Jargon Buster Digital Marketing Glossary

Digital Marketing Glossary

Even the most experienced social marketer can be thrown by a new buzzword or acronym, it even happens to us. Well we thought it would be useful to create a definition document for you (and us) to clear up any confusion. And here it, the Jargon Buster.

CPC (Cost Per Click)
How much it is costing you for 1 click on your ad

CPA (Cost Per Acquisition)
How much it is costing you acquire 1 customer

CPL (Cost Per Lead)
How much it is costing you to get 1 lead

CPM (Cost per Thousand)
Most display ads, such as banner ads, are sold by CPM, which mean they charge by the thousand for views (not clicks).

The text in your advert

Ad Set
An ad set is a group of ads that share the same daily or lifetime budget, schedule, bid type, bid info, and targeting data. Ad sets enable you to group ads according to your criteria, and you can retrieve the ad-related statistics that apply to a set.

A campaign is a grouping of ad sets which are organized by the same business objective. Each campaign has an objective that must be valid across the ad sets within that campaign.

CTR (Click Through Rate)
CTR is the number of clicks that your ad receives divided by the number of times your ad is shown expressed as a percentage (clicks ÷ impressions = CTR). For example, if you had 5 clicks and 1000 impressions, then your CTR would be 0.5%

The amount of people your ad was served to

The amount of times your was seen by the people it was served to

Who you are serving your ads to.

Power Editor
Power Editor is a Facebook tool designed for larger advertisers who need to create lots of ads at once and have precise control of their campaigns.95% of your campaigns should use Power Editor!

Ads Manager
The Facebook dashboard where you will see how your ads are performing.

Audience Insights
Facebook Audience Insights lets you learn about your target audience so you can create more relevant content for them.

With Audience Insights, you’ll be able to see:

  • Demographic information about your target audience, including trends about age and gender, relationship status, and job roles
  • Lifestyle and interest information about your target audience.
  • Purchase information about your target audience, including online purchase behavior, which categories they’re mostly likely to buy in, and location data that may help you identify where to run special promotions or host events.

Conversion Pixel
By creating a conversion-tracking pixel and adding it to the pages of your website where conversions happen, such as the checkout page, you’ll see who converts as a result of your Facebook Adverts. The conversion-tracking pixel will monitor the actions that people take after clicking on your advert.

Retargeting Pixel
Allows you to target your Facebook Adverts to people who’ve visited your website and remarket to people who’ve expressed interest in your products/services.

Custom Audiences
Generic name for audiences that have been built using Retargeting Pixels, Conversion Pixels or Email Lists

Audience Manager
Where you can see all the audiences you have built on Facebook

Lookalike Audiences
Audiences which are created based on the characteristics on one audience.

We’ll update this as we go on because no doubt it’ll be out of date as soon as I click publish!

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