Trending topics on Twitter can be a great way to find fantastic content, keep up with breaking news or keep up with the latest antics of the One Direction boys… They can also be a brilliant chance to jump right a conversation and show-off your brand. If your content is relevant and high quality a trending topic can be a great opportunity. #WhatIsLoveIn4Words was one such opportunity and here are some of our favorites.
— Cadbury UK (@CadburyUK) February 12, 2015
— Blacks.co.uk (@blacks_online) February 12, 2015
— MGM Studios (@MGM_Studios) February 12, 2015
All of these Tweets are pure promotion for sure, but they also add to the conversation in tone, style and substance.
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We'll even throw in an infographic full of social media marketing tips, we're nice like that.