Facebook seems to have gone into let’s buy businesses we like the look of mode and fair play to them, why not!?
They started by buying a start up speech recognition company called Wit.ai followed by video network company Quick Fire which in my opinion is far more interesting.
Quick Fire claims they have reduce the bandwidth required to consume video, whilst keeping the quality top notch. Video is becoming increasingly important on all forms of social and the other big boys are all realising this (apart from Youtube, who of cause realised it ages ago).
We’re hoping this leads to some great developments in the Facebook sphere and enhancements on the user experience.
From a marketeers perspective, I believe this will drive more thought into the quality and type of content which is being shared. Small businesses will have to take a vested interest in video content so their content plans have greater organic results.