Set up a preferred audience for your page on Facebook

fb targets

Have you seen the new Preferred Page Audience feature for Facebook pages? Facebook will still let anyone find your page but they’ll “do their best to put it in front of the people who matter to you most.”

You can set up a Preferred Page Audience with new and existing pages and we’ll look at both. First, new pages.

Create a new Facebook page, select the type of company it’s for and enter the name of the page. After you’ve done this select ‘Preferred Page Audience’ and define your audience:

facebook-reach-to-relevant-audience

You can edit this for an existing page by heading to the settings of your page and selecting Preferred Page Audience from the options on the left.

facebook-preffered-page-audience-settings

Then just create a suitable audience for your page.

 

Facebook-interests-targeting

So there you have it! Let us know how you get on targeting your page and if you need help or advice give us a shout, we’re always happy to help.

Just a little note – we haven’t got this feature on all of our pages yet so don’t worry if you don’t see it yet.




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