Instagram Launches Its First Content Vertical

Instagram launches @music

Instagram has unveiled @music – a new music community and the first official content vertical for Instagram. The new account is dedicated to exploring music from around the globe.

Instagram Launches @music

In an official blog post Instagram wrote,

Each week, we’ll take a look at the musical experience on Instagram. That means showing you a different side of artists you know and love… and introducing you to up-and-coming talents from around the world. It means highlighting music photographers, album illustrators, instrument makers and, of course, fans. In the Instagram tradition, we will also welcome community participation with a new, music-themed monthly hashtag project.

This is an interesting project for Instagram and if it’s successful we could see Instagram use it as a model to expand into other areas that also make sense for its user base such as art or fashion. This would definitely make Instagram more of a rival to networks like Snapchat and Twitter.

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