Instagram has unveiled @music – a new music community and the first official content vertical for Instagram. The new account is dedicated to exploring music from around the globe.
In an official blog post Instagram wrote,
Each week, we’ll take a look at the musical experience on Instagram. That means showing you a different side of artists you know and love… and introducing you to up-and-coming talents from around the world. It means highlighting music photographers, album illustrators, instrument makers and, of course, fans. In the Instagram tradition, we will also welcome community participation with a new, music-themed monthly hashtag project.
This is an interesting project for Instagram and if it’s successful we could see Instagram use it as a model to expand into other areas that also make sense for its user base such as art or fashion. This would definitely make Instagram more of a rival to networks like Snapchat and Twitter.
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We'll even throw in an infographic full of social media marketing tips, we're nice like that.