Facebook have said that it could now allow businesses to interact with WhatsApp users, which would create a lot of opportunity. The popular messaging service was purchased by Facebook for $21.8 billion last year.
Business to consumer messaging has some good potential, making it even easier to contact businesses directly.
“We think that enabling that B2C messaging has good business potential for us”, said David Wehner, Facebook’s chief financial officer speaking at a technology conference in May.
“As we learn those things, I think there’s going to be opportunities to bring some of those things to WhatsApp, but that’s more long-term than the near-term”.
WhatsApp user numbers has risen up by 200 million since last August to 800 million. It has grown rapidly since the company was founded in 2009, however profit is something which still remains elusive for the messaging app.
These features have already been integrated into the new version of Facebook messenger, allowing companies to be contacted by users, to chat about orders or anything else.
It is unclear how well B2C messaging will do on WhatsApp, but in principle it is an exciting prospect for businesses to get their products and services directly to the consumer. This is something that businesses will be keen to utilize due to the amount of users and how rapidly that number is growing.
Mark Zuckerberg has shown that users could now see an advert for a piece of clothing, pay for it through Facebook Messenger, and then get a receipt, with follow up customer service.