Video is fast becoming the most popular way to market within business, and with over 100 million people watching Vines every month according to TechCrunch, isn’t it time that you get on Vine if you aren’t already?
The six second videos have turned social media users into overnight celebrities, as they pack comedy in to six second shorts, but it can be an extremely useful tool for your business.
There are certainly advantages to using Vine, but you might want to think first about how you want your brand message to be delivered. Do you have a clear plan of action?
When you’re thinking about your plan of attack then here are a few things to consider.
- The types of videos that you want to create.
- How you will communicate with your audience
- How the videos will tie in to the theme of your brand / business.
As well as these points, take some time to think about what you want to achieve. Think about what action you want your audience to take after watching your Vine video. Do you want to make them laugh? Is the aim to get them to click on a link and find out more information?
Once you know what you want to achieve and have figured out these answers, then it’s definitely worth brainstorming and planning. It may only be a short video, but it could well be worth taking the time to sit down and storyboard what you want to capture in your video.
These short and snappy videos mean that you have to be precise with your message. Make sure that your message is clear and easy to understand.
You could use Vine to advertise new product lines, promote sales and discounts or showcase your products. You can also create videos to express your brand personality and put your ideas across to your audience.
Vine allows you to post to its own community as well as sharing it through Twitter and Facebook too, so it is easy to share and spread your message.
You can include hashtags which help to make your content more relevant to your target audience and it also helps to increase the reach your posts get.
If you thought this was helpful, then why not check out information on Vine influencer strategies.