So news has spread Facebook are thinking of introducing a ‘dislike’ button (though it may not actually say dislike).

The theory goes people don’t always want to like things they see, but still wish interact with the post quickly. The issue surrounding this subject is delivering it. Putting a dislike button on all posts will create a negativity surrounding posts, which from a marketeers perspective isn’t great. However, if this button is used correctly it could be useful for marketeers to see what content their audience doesn’t like. It’s fair to assume a straight dislike button wouldn’t be used how it would be intended.

So how does Facebook implement this button correctly? What do they call it?

It’s something Mr Zuckerburg and his team have been thinking about for a long time now. I remember him mentioning a dislike button as far back as 2009 so it’s nothing new. Personally I don’t think it’s necessary and I don’t think it’s something they can get right.

What do you think?

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