What is Periscope and How Can Your Business Use It?

Periscope

The live streaming app from the guys at Twitter has been a hit, celebrities have made the most of their hefty Twitter followings and give their fans a behind the scenes look at their lives and general day to day goings on. But how can you and your business utilize its popularity to expand your reach online and promote your brand?   What is Periscope? In short, Periscope is social streaming. It is an easy way to broadcast live video from your smartphone or tablet. Anyone who has the app can view your live stream, anywhere in the world. It

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How to Increase Your Engagement on Instagram

insta

With more than 150 million active monthly users and counting, Instagram is a platform you should definitely be utilizing. Visual marketing is on the rise and around 55 million photos are uploaded every day. Interacting with your audience is just one key way to help increase your engagement on Instagram, ranging from likes and comments to following people. Here are some ways in which you can improve your engagement on Instagram and make your brand more visible.

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Periscope Vs. Meerkat – ‘What?’, ‘Why?’, and ‘Which is Winning?’

Meerkat Vs. Periscope - The Livecasting War

Recently two new additions to the ever growing plethora of social apps have been grabbing the headlines (in the right sections of the right websites anyway!) – Meerkat and Periscope. But just what are they? What do they do? And why did they both appear at the same time?

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Marketing on Snapchat

Why you should be marketing on Snapchat

Snapchat has been showing promise for social marketers for some time, but with the introduction of Snapchat Discover it’s clear you need to be on there if you’re marketing at under 25’s.

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The others; WhatsApp

WhatsAppBag

WhatsApp is essentially an instant messaging app, whereby you can talk to people whose number you have. A nice blend between SMS and instant messaging. Key benefits of this app include free messaging between countries, an ability to group chat, sending pictures, audio notes and videos for free, know when your message has been read and even share your location with friends. The green symbol is quickly becoming an essential on smartphones across the planet. 70% of the 600 million user base uses the app everyday who are sending 19 billion messages a day! Impressive figures indeed! It’s an app

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The others; Instagram

Instagram

Probably the most famous ‘other’ social media site, the Facebook owned Instagram is taking the world by storm, one picture at a time. The best way I can describe Instagram is Twitter for pictures and seeing as Twitter are always telling us image tweets get more engagement, this platform should be great. Users can take pictures or upload previous ones to Instagram and follow their friends and/or celebrities to see their pictures too. You an also Instagram videos, which is significantly longer Vine, arguably it’s competitor. It has been reported on numerous sites that Instagram has an even split in

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The others; Pinterest

Pinterest

Watch our for our blog posts which review the other social media sites other than Facebook, Twitter, Linked In and Youtube. There is so much out there and maybe you are missing a trick. We start this week with Pinterest. Pinterest essentially is a place to share and organise images which you particularly enjoy or find useful. When you share this image, it becomes a Pin which are assigned to boards, which are themed. You can create boards surrounding any subject. Each Pin can be commented on. What’s great about all this, is you can see your friends Pins and follow them,

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