Gone are the days of launching a product simply by unveiling the product in front of your store to a small crowd of people. A ribbon and giant pair of scissors are no long needed, what is required is the ability to create a buzz and get the word out to the right people and Facebook is the perfect place to do it. In order to generate the hype your require your product launch has to planned in detail, with plenty of thought and good content. To help you do this Facebook has tons of tools that will make your product
There’s an old saying that a man (or woman) is known by the company they keep. Well that quasi-philosophical quote is getting a web 2.0 makeover! Facebook are looking to roll out a new tool that judges whether you’re loan-worthy based on your mates.
Are you up to date with all of the latest Facebook updates? Some of the most recent updates on the social networking site could have a big impact on your business. Below we have a run through of some of the most important updates that are likely to effect your business.
If you run or work for a small business and want to get more Facebook likes without spending big money you may feel like you are stuck. Your page is full of good content, posted regularly that hits your target audience perfectly but your Facebook community is static what can you do without taking out costly Facebook ads? Here is the answer!
In the marketing world it seems that video is the killer medium. YouTube was seen to have a lead in the video advertising market that couldn’t be overtaken, but it seems that claim is now false.
Facebook offers some really useful advice on how to increase engagement, improve your chances of being shown in people’s News Feeds. These simple tips can really make the difference if you’re not doing them already.
Place Tips, which Facebook has started to roll-out, is a system allowing businesses to send updates to a person’s smartphone when they are nearby.
Sometimes even the most productive, hard working, super human of a social media manager needs a helping hand. Today, we’re going to be that helping hand! Here’s a list of some useful Facebook page management tools.
Almost all of us at some time or another have quite frankly lost our rag at the seemingly never ending stream of Candy Crush and Farmville invites, but many people may not know that there is a whole world of Facebook apps out there.
When you have created your new business and you know what product or service you are selling, you need to know how to market what you have to offer. The first step you should take is to set up a Facebook page. You will have an audience (47% of all internet users have a Facebook account) who you can target and appeal to. This is an obvious first step to advertising your new business but very few people do it properly. Why waste such an engaged revenue stream? Follow these few tips below and before you know it you will
The goal of Facebook’s News Feed is to “show you the content that matters to you.” With this in mind, there’s a big change coming that will affect users and advertisers alike!
It seems like every day you hear about a new ‘Facebook Killer’ or how ‘Facebook is dying’. Clearly Facebook isn’t going anywhere anytime soon, and we have one graph to prove it…
Not all ads are created equal… but let’s pretend that they are. Just for now all ads have an equal ‘quality’ for image and copy. What’s left to affect the delivery of your Facebook ads? Well, these four factors. Delivery fatigue It doesn’t matter how great your ad is, if you run it for too long people will stop engaging. ‘Frequency’ measures how often people have seen your ad, as this increases positive feedback on your ads will go down and people may even start hiding it from their timelines. De-duplication Facebook have set limits on how many
Have you seen the new Preferred Page Audience feature for Facebook pages? Facebook will still let anyone find your page but they’ll “do their best to put it in front of the people who matter to you most.”
In an office in Tennessee 30 people are contracted to go through their personal Facebook feeds and like, comment and share. Yes, they’re being paid to do what 1.39 billion people do monthly for free…
Here at Beautifully Social we love Facebook Audience Insights. So many of our, well, insights are found there. We have found one little problem though, but we’ve also found the solution… and it’s still provided by Facebook!
Inviting your audience to engage with your post is crucial to Facebook success. Commenting, liking, sharing, all of these will help boost your reach and add to your online credibility.
Multi-product ads are now available in Facebook Power Editor. They were introduced way back in June on Facebook for business and now they’re here as a usable part of your social marketing arsenal. Here’s what you can now do.
Having limited success with your ads which are using your built audience? Check out our tips for making an audience just right for you; 1. Page affinity I touched on this in part 2. Page affinity is how likely members of your target audience are to like another page. In the example below, we see an audience built for Beautifully Social. Typically our client base is small business owners and entrepreneurs. 2. Activity Keep an eye on how likely your audience is to like pages and click ads. You audience could be perfectly tailored to your client base, but if
Part 1 of this blog looked at how you view the audience you are creating. We will now go over how to create that audience. Your audience is created using the options down the left hand side of audience insights. We’ll go through the options 1 by 1. Location: Target based on location. This can be country, city or region. You must make sure the cities and regions are in the same country. Example: You can’t target London and Sri Lanka. Age and Gender: I am sure I don’t need to explain this. Interests: The first of these
Have you done a bit of Facebook advertising, with limited results? Are you building audiences through the ‘create ads’ tab on the menu? Think again… audience insights for the win. Put simply – improved targeting gains better results, we all agree on that right? Audience insights will improve your targeting in comparison to the standard way of building Facebook audiences. Before continuing to read this, you need to have an ad account linked to Facebook for business. You should have a good idea of what your target audience looks like and importantly what Facebook pages they will like (competitors, products
Facebook have introduced Facebook Groups, a stand alone app for the groups function of Facebook (if you hadn’t already guessed). Not only will users be able to create groups, but they’ll be able to discover new ones based on pages they’ve liked, which has the whiff of an unprofessional Linked In about it if you ask me. No doubt this has been implemented to make the mobile experience quicker, improve one of the most underused functions within the main app and up the Facebook brand app portfolio. It’ll be available on IOS and Android and won’t be compulsory, unlike Messenger.
A common question coming is “what’s the difference between a promoted post and a Facebook ad?” Both have their importance in a paid advertising plan and have their own qualities. A Facebook Ad: Allows you to communicate to anyone on Facebook. You must first tell Facebook what the goal of the advert is; Promote your page, send people to your website, install an app, raise event attendance and get video views are all options. From this point, you can target based on a wide variety of demographics including the obvious (gender, location) and the less obvious (relationship status, Education level).
Facebook realised a rather handy update for those people who are friends with people but only because they have to be – which to be honest is pretty much everyone. You can now unfollow and refollow via a ‘Manage My Newsfeed’ option on the main menu. It is quite straight forward to be honest as you can see below. A nice idea. Well done Facebook.
Facebook announced 3 billion dollar revenue over Q3 earlier this week, which is the first time the company has come in over 3 billion dollars over a quarter. It represents a 60% growth year on year. The headline act was given great back up by supporting ones too; 1.35 billion monthly active users and 864 million daily users are both above 13% year on year growth, with the mobile monthly active user base growing by nearly 40%. It is hardly surprising to see these figures on the rise with ever growing functionality and the big boys expect around 45% growth
The big boys have updated their platform. The update makes it easier for users to organise and post small batches of pictures via IOS and Android. The app will now give users a preview of how the images will look, to which they can then rearrange the order of the images. The maximum number of images you can select is 30 and you can captions, tags, locations and other bits and pieces directly from your smartphone. Facebook are looking to make more of a story out of pictures, rather than bulk uploading to a more traditional photo album. Photos uploaded
Facebook wants to know if you are ok? But in a good way, with the new feature ‘Safety Check’. In a nutshell, Facebook will send you a message if you are near a natural disaster to ask if you are ok and will then tell your family that you are (providing you click i’m ok of cause). I won’t lie i saw this feature and thought here we go, a PR stunt through a functionality that will never get used properly. Until I spoke to my colleagues who raised some good points about this feature; Martyn ‘I think we might underestimate