Twitter lists are a great way to help organize your Twitter experience. They can help you find and interact with the right people more easily as they will all be in designated lists of your choosing. But how do you create a Twitter list? To create a Twitter list, go to your Twitter avatar and click lists. Then click on Create New List Now to name your Twitter list. You then have the opportunity to add a description and sort out the privacy settings. These elements are essential as other people may want to follow your lists. Make sure to
For many people time on Pinterest is time well spent, hours can be spent browsing hundreds of boards. Whether you know what you’re looking for or just want to get lost in the flow of creativity. Pinterest is perfect for whiling away the hours but from a marketing perspective it can be tough to dedicate the right amount of time to the network. If you feel like Pinterest is taking up too much time, then you need to try these 5 ways to get amazing results on Pinterest in just minutes a day!
Snapchat is one of the newer social weapons, but there may be various different hacks that you may not have known about. These tips and tricks will help you make the most out of Snapchat’s features without downloading third party applications. Adding people Other people can add you by pointing their phone at the ghost on your profile, then tapping on their screen. This is basically a QR code. Screenshot your Snapchat profile and share it over social media for people to easily find you on the app. Getting the colours white and black On android, the colours
Do you want your Twitter account to gain more exposure? There are a few simple techniques which will increase the chance of your account showing up in Twitter and Google searches.
The actual Vine app may not be as popular as it once was but the 6-second medium that it created is still thriving like never before. It has been accepted by all forms of social media, not just it’s mother-ship Twitter. Even if your presence on the app isn’t as prominent as other social outlets you should still be using it to generate content for marketing purposes.
Gone are the days of launching a product simply by unveiling the product in front of your store to a small crowd of people. A ribbon and giant pair of scissors are no long needed, what is required is the ability to create a buzz and get the word out to the right people and Facebook is the perfect place to do it. In order to generate the hype your require your product launch has to planned in detail, with plenty of thought and good content. To help you do this Facebook has tons of tools that will make your product
There’s an old saying that a man (or woman) is known by the company they keep. Well that quasi-philosophical quote is getting a web 2.0 makeover! Facebook are looking to roll out a new tool that judges whether you’re loan-worthy based on your mates.
Whether you are new to using LinkedIn or have been on the site for years, as a business it is so important to have a strong a detailed content strategy in order to maximize the exposure of your content on LinkedIn! If you’ve not thought this through or if your current approach just isn’t working then here are 4 steps you have to take to develop a successful LinkedIn content strategy!
Social media is now full of more banter and funny pages then ever before and it seems that in order to get a head in the industry you have to be full of witty one liners, memes and sarcastic remarks. Even if your brand is selling something completely unfunny, you still need to put a humorous twist on what you’ve got to sell in order to generate and sort of attention. But how do you go about flexing your funny bone? We may have something to help.
If you are looking at ways to improve your Twitter marketing then are very simple things you may have missed. Even Twitter pros can be missing out on perfect engagement opportunities because they have failed to optimize Twitter’s basic features. We won’t let that happen to you, we have 5 simple twitter Marketing tips to improve your results!
If you want drive more traffic to your website through Pinterest you should really consider using promoted pins. It can help you reach more people and drive better results to your site. Here are 4 ways to succeed if you start using promoted pins on Pinterest.
Are you up to date with all of the latest Facebook updates? Some of the most recent updates on the social networking site could have a big impact on your business. Below we have a run through of some of the most important updates that are likely to effect your business.
Twitter has now removed the limitation on characters in Direct Messaging.
The image messaging service Snapchat, has recently rolled out some new updates on iOS and Android, and it looks like they’re going to be pretty popular.
The live streaming app from the guys at Twitter has been a hit, celebrities have made the most of their hefty Twitter followings and give their fans a behind the scenes look at their lives and general day to day goings on. But how can you and your business utilize its popularity to expand your reach online and promote your brand? What is Periscope? In short, Periscope is social streaming. It is an easy way to broadcast live video from your smartphone or tablet. Anyone who has the app can view your live stream, anywhere in the world. It
If you run or work for a small business and want to get more Facebook likes without spending big money you may feel like you are stuck. Your page is full of good content, posted regularly that hits your target audience perfectly but your Facebook community is static what can you do without taking out costly Facebook ads? Here is the answer!
Hootsuite has announced that Instagram will now be supported by Hootsuite in what is a major addition for the social media management platform.
Searching for content can cost your business a lot of time and money. Whether it’s browsing Reddit to find what the kids are chatting about or searching Facebook and Twitter trying to hop on the latest viral trend, time and effort and therefore money is being pushed searching the endless chasm of internet.
Tumblr is no longer just for bloggers. If you are really serious about running a thorough social media strategy which covers all the basis then Tumblr needs to be an arm you really explore. If you have feared using the teen orientated website before you shouldn’t any longer. 420 million people now use the platform with over 900 posts generated every second.
Even the most experienced social marketer can be thrown by a new buzzword or acronym, it even happens to us. Well we thought it would be useful to create a definition document for you (and us) to clear up any confusion. And here it, the Jargon Buster.
On Twitter you want to make a good impression to your audience. Sometimes you want to make sure that you’re there first to a story or give your opinion, but if multiple people have access to your business or company Twitter account then there can very easily be crossover and similar tweets being posted.
As we have seen the growth of Snapchat, more and more companies are jumping on the bandwagon and embracing the 10 second wonder. It seems to have got the creative juices flowing of marketers everywhere and has now been picked up by big brands as way to grow a more personal relationship with their audiences. Snapchat is a once in a generation outlet and you would be silly not to use it. Here are just 5 ways to use Snapchat to show off your business!
In the marketing world it seems that video is the killer medium. YouTube was seen to have a lead in the video advertising market that couldn’t be overtaken, but it seems that claim is now false.
Video is fast becoming the most popular way to market within business, and with over 100 million people watching Vines every month according to TechCrunch, isn’t it time that you get on Vine if you aren’t already? The six second videos have turned social media users into overnight celebrities, as they pack comedy in to six second shorts, but it can be an extremely useful tool for your business. There are certainly advantages to using Vine, but you might want to think first about how you want your brand message to be delivered. Do you have a clear plan of
Despite being primarily a mobile and tablet app, Instagram has finally started to improve its desktop format by adding the recently overhauled search feature.The new search will allow web users to search for specific accounts, hashtags and locations easier than ever before.
There a countless number of Twitter accounts that simply just post ‘funny’ memes and bitly links of your products, then you are probably not using Twitter to it’s full potential. Audiences, especially online audiences are so used to the format that has been set out, (we give you one piece of content then we try to sell you something) that even the most unsavvy user will spot it a mile off and go running.
Instagram is almost the perfect platform for any brand because of it’s easy to use nature and focus on visuals. There is almost know way you can have a social media fail on Instagram and bring negative press for your business. The nature of Instagram success comes not from just simply having a page and having followers but being able to go above and beyond that and engage and inspire your audience. Many people simply let their brands Instagram page float along but by following these 5 simple tips you can achieve the same sort of Instagram success as those with the
Facebook offers some really useful advice on how to increase engagement, improve your chances of being shown in people’s News Feeds. These simple tips can really make the difference if you’re not doing them already.
Twitter is essential in any piece of business branding and communication. Company content should regularly be tweeted out and you should be engaging to your followers.
There are more powerful women in business then ever before, one in five FTSE 100 business have women sitting on their boards however there is still a long way to go before it is truly equal. LinkedIn is great way for you to get yourself noticed by employers and other businesses but unfortunately it is the only major social network to be dominated by men, so what can women do to try and fight this and make more of an impact on LinkedIn?
This morning I felt a great disturbance on the web, as if a millions of voices suddenly cried out in terror and were suddenly silenced. I fear something terrible has happened. Social media managers everywhere found a great source of user generated content was gone. Yes, Reddit has gone dark. Here’s what social media managers can learn from disaster.
Pinterest is huge right now, like unbelievably so. The social site drives more traffic to websites than Twitter, YouTube, Tumblr and almost all others. It has become a huge favourite for customers looking for the latest trends, tips and content. As a small business owner, it is so important to come across as personal and friendly and Pinterest is perfect for doing this. Here are 6 ways that you can grow you business and more importantly your business’s reputation.
Place Tips, which Facebook has started to roll-out, is a system allowing businesses to send updates to a person’s smartphone when they are nearby.
Social media is being increasingly used to help expand the internet presence for companies. Promoting your brand and engaging with consumers has never been easier. Although it can be an extremely useful tool, if you’re not careful and you get it wrong, it can very quickly generate a storm of negative publicity. Here are some of the dumbest social media blunders ever. Make sure you don’t follow in their footsteps!
On Monday E L James, author of the highly acclaimed hugely popular 50 Shades series, held a Twitter Q&A. Hilarity follows, so lets have a look, a laugh, and maybe even learn something about the way Twitter marketing works.
Have you considered Tumblr for your business? Well if not then you definitely should do!
Once upon a time social media was meant to make your life easier and increase what your business can do and who can see it, but then cat videos, memes and procrastinating kind of got in the way of productivity. Now it’s time to take back control and we’re here to help, we’ve got 3 helpful ways Twitter can make life easier for your business!
Snapchat has always been about limits. How long you can see a snap, how many times you can see it and how much you can write in each one. In a system designed to tease and keep people engaged in the app, the limits imposed by Snapchat have done nothing but increase its popularity. There is however a sneaky way to get around Snapchats enforced character limit.
Sometimes even the most productive, hard working, super human of a social media manager needs a helping hand. Today, we’re going to be that helping hand! Here’s a list of some useful Facebook page management tools.
Despite being around for just over two years, short-form video sharing service Vine has been horrendously underused by brands, instead it has almost exclusively been the home and launch pad for many teen ‘vine famous’ stars. You may at times struggle to fight to get to the popular page but if done correctly Vine is an untapped resource of potential.
Twitter is a valuable resource for your business, but it’s important to make sure you’re properly utilizing it and using it to its full potential.
You just want to say what everyone else is thinking, the topic you are writing about is dull. Dull as dishwater, dull as that simile. When given the task of writing content for your business, finding inspiration for tedious topics can be difficult. Not all sectors are glamorous. Not every content writer gets the opportunity to write about globally interesting topics like fashion, travel or lifestyle. Industries that lend themselves more easily to metaphor, descriptive language and engaging topics. Sometimes you have to sit down at your keyboard and knock up five hundred words on something that no one outside
With more than 150 million active monthly users and counting, Instagram is a platform you should definitely be utilizing. Visual marketing is on the rise and around 55 million photos are uploaded every day. Interacting with your audience is just one key way to help increase your engagement on Instagram, ranging from likes and comments to following people. Here are some ways in which you can improve your engagement on Instagram and make your brand more visible.
Almost all of us at some time or another have quite frankly lost our rag at the seemingly never ending stream of Candy Crush and Farmville invites, but many people may not know that there is a whole world of Facebook apps out there.
Twitter has some extremely valuable advertising tools to get your brand into news-feeds, where ads offer an equally important experience to organic content. These particular ad strategies will help you to utilize Twitter Ads more than ever before.
It is an incredibly tough job market out there, so making sure you have the best possible personal brand will help you sell yourself to employers. Your personal brand is simply you. How you act, how you work, what are your skills and attributes, how do you behave? Making sure that these questions are properly answered is the key to selling yourself. Using LinkedIn you have the opportunity to create and present this brand to thousands of people, so here are 6 ways to improve your personal brand on LinkedIn.
When you have created your new business and you know what product or service you are selling, you need to know how to market what you have to offer. The first step you should take is to set up a Facebook page. You will have an audience (47% of all internet users have a Facebook account) who you can target and appeal to. This is an obvious first step to advertising your new business but very few people do it properly. Why waste such an engaged revenue stream? Follow these few tips below and before you know it you will
A new study shows that most Pinners have made a purchase based on their pins, proving that Pinterest plays a large role in influencing peoples buying habits.
When you’re finished looking at all the pretty vintage dresses and DIY hacks, take a moment to see how you can make Pinterest a tool to grow your business. Follow the few simple tips below, to discover how Pinterest can help you get your products and services seen by new and engaged customers.
LinkedIn is the ideal platform to build your network, your business and influence. There are many different ways to help increase your presence on the business -oriented social networking site, to create a strong group of connections and get noticed more. Here we look at some of the top ways to increase your presence on LinkedIn.
Spend more than ten minutes online and you’ll come across a GIF. They’re the base on which Buzzfeed listicles are built and the bread and butter of comment section humour. If you’ve ever thought “hey that moving image is great and I’d love to make my own” then you are in luck, because that’s exactly what this post is for. That’s right, you’re going to find out how to make a GIF in three really easy steps.
Instagram has unveiled @music – a new music community and the first official content vertical for Instagram. The new account is dedicated to exploring music from around the globe.
The goal of Facebook’s News Feed is to “show you the content that matters to you.” With this in mind, there’s a big change coming that will affect users and advertisers alike!
Yesterday YouTube turned ten. Quite the milestone. While most ten year birthday’s will be marked with cake, hats, sugar highs and the eventual crash we’ll mark this one with some of our favorite YouTube videos ever. Enjoy.
Recently two new additions to the ever growing plethora of social apps have been grabbing the headlines (in the right sections of the right websites anyway!) – Meerkat and Periscope. But just what are they? What do they do? And why did they both appear at the same time?
It seems like every day you hear about a new ‘Facebook Killer’ or how ‘Facebook is dying’. Clearly Facebook isn’t going anywhere anytime soon, and we have one graph to prove it…
You’re a small business owner and everyone and everything is telling you to ‘get social’. Now you’ve set up a Facebook, maybe a LinkedIn or Twitter. Here are some tips to get the most out of it.
You need to promote yourself as well as your brand or company and for that LinkedIn can be invaluable. There are loads of great tools to help you grow your network – here are the two most important factors for making sure you get the best out of them and successfully network on LinkedIn.
We’ve just found out about an exploit within Instagram that allows accounts to be stolen. It is possible to change the email of vulnerable accounts and effectively take ownership. Luckily there’s an easy way to avoid this.
Not all ads are created equal… but let’s pretend that they are. Just for now all ads have an equal ‘quality’ for image and copy. What’s left to affect the delivery of your Facebook ads? Well, these four factors. Delivery fatigue It doesn’t matter how great your ad is, if you run it for too long people will stop engaging. ‘Frequency’ measures how often people have seen your ad, as this increases positive feedback on your ads will go down and people may even start hiding it from their timelines. De-duplication Facebook have set limits on how many
Hats off to Instagram – they noticed a trend on their network and have created their own app to support it. In this case, users were using third-party apps to create collages of their photos before posting them. Now users will be able to create these pictures grids using Layout.
Snapchat has been showing promise for social marketers for some time, but with the introduction of Snapchat Discover it’s clear you need to be on there if you’re marketing at under 25’s.
With an audience of 70 million users Pinterest is a not a network to ignore. If you’re a little unsure about how to use Pinterest to its full potential we’ve got some tips and features to help you out.
We’ve been thinking about what we do here at Beautifully Social and have come up with six things you can do daily to ensure social media managemebt success.
It used to be all about the keywords, links and the quality of the content… as long as the content was stuffed with keywords! That was SEO, or Search Engine Optimisation, but now that’s dead or dying (depending who you ask). Now if you want to do well it’s all about optimising the user experience – UXO. So what is UXO?
If you’re trying to get to an audience aged under 25 then social media is an obvious route to go. Want to know why? Want to know how? Lets take a look.
Influencer marketing is not new but it’s about to blow up on Vine. Are you ready to take advantage of it? Do you even know what I’m talking about? If you’re answer wasn’t a resounding YES to either of those you better read more.
Have you seen the new Preferred Page Audience feature for Facebook pages? Facebook will still let anyone find your page but they’ll “do their best to put it in front of the people who matter to you most.”
The hashtag. ‘#’. You’ve probably used one. Maybe to promote a product or brand, maybe to show excitement or emphasize something. But have you ever wondered why you were using it? Do you even know what a ‘#’ is called? What did you even call ‘#’ when you just read it? Lets have a look into the symbols odd history.
Calls-To-Action can be very useful for increases engagement online, and we’ve talked before about how to use them to great effect, but sometimes they can go wrong. Today we’ll take a look at a post by David Cameron and how his Call-To-Action went wrong.
Working with social media requires many different skills and qualities – one of those is definitely creativity. Now depending on your specific role the amount and type of creativity will differ, but I would think that 99% of us have had to whip up images on photoshop, think of snappy title, write articles, plan and execute content plans, tweet or post on Facebook. So how do you feed this creativity?
Close to 2.5% of all iPhone users in the US are using YikYak on a regular basis – up from less than half a percent last year. But how does it compare to other anonymous messaging services?
In an office in Tennessee 30 people are contracted to go through their personal Facebook feeds and like, comment and share. Yes, they’re being paid to do what 1.39 billion people do monthly for free…
Here’s a nice and simple idea to kick off the post today: The more targeted your ads are the better they will convert. With that in mind lets have a think about niches, and more specifically Libertarian Fans of Taylor Swift.
In 1982 social scientists James Wilson and George Kelling introduced a criminological theory called The Broken Windows Theory. Today we’ll be applying this theory to managing social media accounts and figuring out what broken windows have to do with social media.
Here at Beautifully Social we love Facebook Audience Insights. So many of our, well, insights are found there. We have found one little problem though, but we’ve also found the solution… and it’s still provided by Facebook!
Twitter wanted to show the effectiveness of ad campaigns on the social network. When trying to come up with methods for testing they turned to neuroscience and the findings are fascinating.
Twitter has launched a new version of its hugely popular Vine app just for children. It features a feed of ‘hand chosen’ six-second loops being held up by adorable animated characters. There’s a promise to filter out all inappropriate content but what about ads?
Trending topics on Twitter can be a great way to find fantastic content, keep up with breaking news or keep up with the latest antics of the One Direction boys… They can also be a brilliant chance to jump right a conversation and show-off your brand. If your content is relevant and high quality a trending topic can be a great opportunity. #WhatIsLoveIn4Words was one such opportunity and here are some of our favorites.
Working with social media really is a pleasure. The combination of logical and creative thinking makes every day as interesting as it is challenging, and keeping up to date with the latest trends and developments is exciting. Also, things like this are regularly popping up on your screen…
Inviting your audience to engage with your post is crucial to Facebook success. Commenting, liking, sharing, all of these will help boost your reach and add to your online credibility.
Competitions can be used to increase engagement, follower numbers and brand loyalty across your social networks. These are three things we love to see increasing! We’ve been thinking about how to get the best out of social competitions and have decided on five key factors for success.
Fake profiles are bad for business. It’s a simple rule that just has to be remembered. It’s easy to see how business owners and marketers could be tempted by upping Fans or Likes with fakes, numbers look good right? You’re already tempted, but you have to remember the rule!
Thanks to a new deal between Google and Twitter tweets will become visible in Google’s search results as soon as they’re posted. Basically, the deal gives Google automatic access to the stream of content being poured out by Twitters 284 million users. Here are 3 things you need to know as a marketer.
OK, so email may not be as cool and sexy as the new kids on the block but it’s still a force to be reckoned with and can be used to great effect alongside your social media accounts. I’m sure you don’t need persuading of that, but if you did consider this…
Multi-product ads are now available in Facebook Power Editor. They were introduced way back in June on Facebook for business and now they’re here as a usable part of your social marketing arsenal. Here’s what you can now do.
Part of the joy of social is that it’s a conversation between you and your audience, an opportunity to not just talk but to listen as well. Of course this come with a little bit of risk, namely the chance for negative comments to find their way to you and your pages. However, if handled well an unhappy customer can easily be turned around (and even turned into a brand ambassador) and a negative situation into a positive one for all involved.
Or, what the Facebook sharing of Buzzfeed articles can teach us about content. We’ve really enjoyed the findings of Max Woolf who has delved into the dark heart of Clickbait and Linkbait and surfaced with some very interesting data about how BuzzFeed articles get shared on Facebook. Here’s 3 of our favourite factoids…
Earlier this week we talked about why it’s a great idea to try out different social networks and find the one that works best for you. Since then we’ve spent a lot of time on Vine and have seen so much awesome creativity that we simply have to share it. These are great examples of just how much you can do in six seconds (well, six-and-a-half to be exact) and will get your creative juices flowing.
You probably don’t need us to tell you that video was huge in 2014 and is only going to get bigger. Already boasting a 75% increase in video posts and an impressive 1 billion video views to users every day Facebook wants to be our video streaming service of choice in 2015. Furthering this aim the social giant acquired QuickFire Networks for its technology supporting high quality videos that don’t use up loads of bandwidth. This year will see them and YouTube battling it out for video supremacy. There is of course much more to video online than YouTube and
So you know it’s time to get a little wiser with social, maybe you’ve got a Facebook page and maybe a Twitter account too. That’s great. But did you know there are loads of other great networks you can be tapping into? Here are 4 reasons why you should take a look…
According to a blog written by Instagram CEO, it now has a bigger monthly active user base than Twitter (based on Twitters Q3 figures). A pretty big deal if you ask me! Facebook and Twitter are widely known as the big boys, but now one of Facebook’s little brothers is packing a serious punch! 300 million active monthly users is the figure announced, which is up 100 million since March and importantly 25 million more than Twitter announced in Q3. But what does this mean for your business? Instagram isn’t exactly business friendly for now, but will be in the
Small businesses need to choose wisely when selecting social media platforms to invest time and money in. A lot of business owners believe social media is just Facebook and Twitter but that is bit like saying only Audi make cars. There are so many options out there so her are a few tips when choosing; 1. Look at the demographics There is plenty of information around demographics of the users of each social site. For example, Pinterest user base is made up of 80% women, so you’d assume that a product, brand or service targeted at women would find Pinterest
Having limited success with your ads which are using your built audience? Check out our tips for making an audience just right for you; 1. Page affinity I touched on this in part 2. Page affinity is how likely members of your target audience are to like another page. In the example below, we see an audience built for Beautifully Social. Typically our client base is small business owners and entrepreneurs. 2. Activity Keep an eye on how likely your audience is to like pages and click ads. You audience could be perfectly tailored to your client base, but if
Part 1 of this blog looked at how you view the audience you are creating. We will now go over how to create that audience. Your audience is created using the options down the left hand side of audience insights. We’ll go through the options 1 by 1. Location: Target based on location. This can be country, city or region. You must make sure the cities and regions are in the same country. Example: You can’t target London and Sri Lanka. Age and Gender: I am sure I don’t need to explain this. Interests: The first of these
Have you done a bit of Facebook advertising, with limited results? Are you building audiences through the ‘create ads’ tab on the menu? Think again… audience insights for the win. Put simply – improved targeting gains better results, we all agree on that right? Audience insights will improve your targeting in comparison to the standard way of building Facebook audiences. Before continuing to read this, you need to have an ad account linked to Facebook for business. You should have a good idea of what your target audience looks like and importantly what Facebook pages they will like (competitors, products
Twitter buy and offer buttons are coming to a twitter feed near you! The buttons give your followers the opportunity to take advantage of company products and offers. After clicking, users are directed to a landing page where they can complete the transaction or get the offer. Better still, Twitter remembers the followers details making further transactions even easier. It is said a few brands are working on these to start, but we like to think they’ll be accessible for everyone in the next year or so (hopefully sooner) depending on the success. It’ll be interesting to see if users
WhatsApp is essentially an instant messaging app, whereby you can talk to people whose number you have. A nice blend between SMS and instant messaging. Key benefits of this app include free messaging between countries, an ability to group chat, sending pictures, audio notes and videos for free, know when your message has been read and even share your location with friends. The green symbol is quickly becoming an essential on smartphones across the planet. 70% of the 600 million user base uses the app everyday who are sending 19 billion messages a day! Impressive figures indeed! It’s an app
Facebook have introduced Facebook Groups, a stand alone app for the groups function of Facebook (if you hadn’t already guessed). Not only will users be able to create groups, but they’ll be able to discover new ones based on pages they’ve liked, which has the whiff of an unprofessional Linked In about it if you ask me. No doubt this has been implemented to make the mobile experience quicker, improve one of the most underused functions within the main app and up the Facebook brand app portfolio. It’ll be available on IOS and Android and won’t be compulsory, unlike Messenger.
Many brands have taken to social like a duck to water but our favourites are as follows. 1. Nando’s Yes this is a bit of a stomach orientated choice, but Nando’s is a great company to like on Facebook. First thing’s first, their content is good quality and varied, reflecting their key brand messages and keeping their audience up to date i.e. they are adding value to their fans. Customer complaints are dealt with efficiently, with response times below 10 minutes in some cases. 2. Xbox Support The twitter account of Xbox support answers questions from gamers. A great example
Want to integrate social media into your upcoming event? Here are 5 top tips to help you do it; 1. Purchasing through Facebook Create a Facebook app where people can buy tickets (we can build you one). A purchasing fan has clearly shown trust and value in your page, meaning they are more likely to engage once they are at the event. Make sure this feature is regularly talked about so customers have a clear place to respond to any CTA’s you’ve posted. 2. Put an advertising strategy in place Spend a bit of cash putting your event out there.
A common question coming is “what’s the difference between a promoted post and a Facebook ad?” Both have their importance in a paid advertising plan and have their own qualities. A Facebook Ad: Allows you to communicate to anyone on Facebook. You must first tell Facebook what the goal of the advert is; Promote your page, send people to your website, install an app, raise event attendance and get video views are all options. From this point, you can target based on a wide variety of demographics including the obvious (gender, location) and the less obvious (relationship status, Education level).
Great news! Editing captions after posting a picture on Instagram is now 100% possibly. The caption is arguably as important as the photo itself especially from a brand perspective, so not having to delete and upload the photo again is such a welcome upgrade. A second update has been made to the explore function. You will see 2 tabs at the top, photos and people with the bottom icon turning to a magnifying glass. The photo tab replicates the old explore function, with the people page suggesting accounts to follow. This to me indicated there is behind the scenes development
Facebook realised a rather handy update for those people who are friends with people but only because they have to be – which to be honest is pretty much everyone. You can now unfollow and refollow via a ‘Manage My Newsfeed’ option on the main menu. It is quite straight forward to be honest as you can see below. A nice idea. Well done Facebook.
Linked In is a big deal for anyone in the world of business, especially for networking and job searching. With over 300 million active users, it is a definite must in your social media portfolio. So you are just starting out, here are 5 tips to get you going. 1. Have a photo I’d argue this is important for almost every social site but even more so with Linked In. Your profile is 11 times more likely to get viewed with a good photo and people need to see you to build up a business relationship. It is basic etiquette
Content, content and more content. The new buzz word in marketing. You’ll see the word dished out like freebies at a trade show, but what does it mean in this context? Well put simply, a content plan for social media is what you are going to update your feeds with. This is the business end of your social media, where you add value to your fan base and are the messages you send out about your brand. Before you write your content plan you should be 100% clear on your goals. Do you want to generate traffic to a site?
To users that aren’t too familiar to Twitter, there are some words which are about as alien as E.T on a jet ski. With that in mind, here are the main terms explained: Twitter Feed/Twitter Stream: 9 times out of 10 this will refer to the feed of tweets you receive from everyone you follow, which will appear when you click home. I would suggest you need to follow about 300 people before your stream is of full value to you. Follower: This someone who has followed your Twitter account and will see your tweets on their Twitter Feed/Stream. Ultimately,
Vine is essentially Twitters baby and has taken the social media world by storm. There are some impressive user statistics which include the most downloaded app from the App Store in April 2013 and a user base of over 40 million. But what exactly is it? Vine allows users to to record 6 second videos which are continually on a loop – each video is called a Vine. Like Twitter, you build a timeline of other peoples Vines by following them and you can Revine (retweet) and favourite other peoples Vines too. The short nature of the videos breeds some
It is becoming common place for companies to gift P45s to employees after activity on personal social media pages. Social is the eyes and ears of many businesses and negative employee remarks are arguably worse than a customers. To avoid any sticky situations with your employers, here are a few things to steer clear of; Speak negatively of your manager, colleagues or company Sounds obvious right? Whatever you do, do not write an update on how much your boss annoys you, how bored you get with a colleagues life stories or how bad it is that no one got a
Facebook announced 3 billion dollar revenue over Q3 earlier this week, which is the first time the company has come in over 3 billion dollars over a quarter. It represents a 60% growth year on year. The headline act was given great back up by supporting ones too; 1.35 billion monthly active users and 864 million daily users are both above 13% year on year growth, with the mobile monthly active user base growing by nearly 40%. It is hardly surprising to see these figures on the rise with ever growing functionality and the big boys expect around 45% growth
The big boys have updated their platform. The update makes it easier for users to organise and post small batches of pictures via IOS and Android. The app will now give users a preview of how the images will look, to which they can then rearrange the order of the images. The maximum number of images you can select is 30 and you can captions, tags, locations and other bits and pieces directly from your smartphone. Facebook are looking to make more of a story out of pictures, rather than bulk uploading to a more traditional photo album. Photos uploaded
Probably the most famous ‘other’ social media site, the Facebook owned Instagram is taking the world by storm, one picture at a time. The best way I can describe Instagram is Twitter for pictures and seeing as Twitter are always telling us image tweets get more engagement, this platform should be great. Users can take pictures or upload previous ones to Instagram and follow their friends and/or celebrities to see their pictures too. You an also Instagram videos, which is significantly longer Vine, arguably it’s competitor. It has been reported on numerous sites that Instagram has an even split in
Has one of the first Twitter traditions gone? For the more recent joiners of Twitter who may not necessarily know what on earth #FF is, essentially #FF stands for Friday Follow. The idea was to help your new followers or favourite followers grow their twitter pages, by @ing them in the FF tweet. You would typically have 5 people with a ‘have a nice weekend’ style message. It became such a must in the Twitter world, I attended a social media 101 about 2 years ago which had a 10 minute section just on #FF! It was just good manners
Facebook wants to know if you are ok? But in a good way, with the new feature ‘Safety Check’. In a nutshell, Facebook will send you a message if you are near a natural disaster to ask if you are ok and will then tell your family that you are (providing you click i’m ok of cause). I won’t lie i saw this feature and thought here we go, a PR stunt through a functionality that will never get used properly. Until I spoke to my colleagues who raised some good points about this feature; Martyn ‘I think we might underestimate
Many of us think of Twitter as a magical land full of hash tags and trending stories which enlighten our everyday routines. Funny content, news stories, business updates or a local police force sharing a funny crime, it really has the lot. Many businesses are making some key mistakes and going against what I would describe as Twitter etiquette. Here are a few things the team have noticed on our travels which don’t exactly make us too please; Too many hash tags #SomePeoplePut #SoMany #HashTags #InTheirTweets #ThatYouStruggleToSeeTheSubject of the tweet itself. Quite simply, it’s annoying and not great practice to follow. Hash
Customers are increasingly using social media to voice their frustrations about companies and their products and services. If you haven’t come across this before, i’d suggest having a look at Vodafones UK Help Twitter feed. Some customers may go directly to social to complain however it’s more common to see customers who have tried traditional methods of complaining and failed. Often these can be the most frustrated customers or those who feel they have been let down by the brand, making it even more crucial your responses are done in the right way. So what can you do to be
What’s a hub and spoke system you ask? Quite simply, it’s where individual arms of the company have their own social media streams (the spokes) as well as operating a central page representing the overall brand (the hub). Many businesses are operating this system including Grosvenor Casinos. You will find each casino has their own Facebook and Twitter which is operated by the teams in each casino, while the central hub page is managed by the social media manager at head office. The main benefit I see here is customer retention. Customers will appreciate the local nature of the page and
Watch our for our blog posts which review the other social media sites other than Facebook, Twitter, Linked In and Youtube. There is so much out there and maybe you are missing a trick. We start this week with Pinterest. Pinterest essentially is a place to share and organise images which you particularly enjoy or find useful. When you share this image, it becomes a Pin which are assigned to boards, which are themed. You can create boards surrounding any subject. Each Pin can be commented on. What’s great about all this, is you can see your friends Pins and follow them,
Social Media. A part of your marketing efforts which in turn forms a rather small but important part of your overall time to keep your business running smoothly and efficiently. Whilst a traditional piece of advertising has clear project start and end times, social is an ongoing marketing tool, which has no end time and is constantly out there to current or potential customers, as well as other stakeholders of the business. We all know managing time is extremely important and these tips below will help you fit social media effectively into your busy schedule. Utilise your team There is a theme