Facebook’s Instagram Reaches 400 Million Users, Beating Twitter

instagram-400-640x360

The photo sharing app has now reached 400 million worldwide users compared to Twitter’s 316 million. A blog post shared by Instagram has revealed that its users share more than 80 million images every day. Instagram was launched back in 2010 and was bought by Facebook in 2012. They said: “While milestones like this are important, what really excites us is the way that visual communication makes the world feel a little bit smaller to every one of us.” 75% of Instagram’s users now live outside of the US. Out of the last 100 million members to join, more than

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Could you be denied a loan due your Facebook friends?

facebook-loans

There’s an old saying that a man (or woman) is known by the company they keep. Well that quasi-philosophical quote is getting a web 2.0 makeover! Facebook are looking to roll out a new tool that judges whether you’re loan-worthy based on your mates.

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5 tips to help your brand inspire and engage on Instagram

insta

Instagram is almost the perfect platform for any brand because of it’s easy to use nature and focus on visuals. There is almost know way you can have a social media fail on Instagram and bring negative press for your business. The nature of Instagram success comes not from just simply having a page and having followers but being able to go above and beyond that and engage and inspire your audience. Many people simply let their brands Instagram page float along but by following these 5 simple tips you can achieve the same sort of Instagram success as those with the

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Why you need to understand the social networks you’re using

reddit

This morning I felt a great disturbance on the web, as if a millions of voices suddenly cried out in terror and were suddenly silenced. I fear something terrible has happened. Social media managers everywhere found a great source of user generated content was gone. Yes, Reddit has gone dark. Here’s what social media managers can learn from disaster.

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50 Shades Twitter Q&A Backfires

50 Shades of Q&A

On Monday E L James, author of the highly acclaimed hugely popular 50 Shades series, held a Twitter Q&A. Hilarity follows, so lets have a look, a laugh, and maybe even learn something about the way Twitter marketing works.

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Has Facebook’s new search feature got Google scared?

Facebook Search

Facebook has thrown its hat into the search engine ring, going toe to toe with giants Google. Over the past few weeks, Facebook has been testing out its own in app search engine in an effort to keep its audiences contained within their sphere of influence

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Will Facebook increase voter turnout in UK elections?

election

Facebook will launch an “I’m a Voter” button on Thursday. Without giving away who they voted for users will be able to announce that they have taken part in the democratic process. Facebook believes this will increase voter turnout in what it has described as the UK’s first ‘conversational election.’ They revealed that the most-discussed election topic on the social network is now the economy. Between January and May there were 4.5 million interactions related to the economy. Europe and immigration is now the second most-talked about topic in the country, health is third.  

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A Storm in a Beer Bottle

Storm in a Beer Bottle

Bud Light have been forced to apologise after causing controversy on Twitter with their ‘Up for Whatever’ campaign. The campaign was supposed to be a rallying point for fun but a misguided tagline turned it into a Twitter storm.

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Periscope Vs. Meerkat – ‘What?’, ‘Why?’, and ‘Which is Winning?’

Meerkat Vs. Periscope - The Livecasting War

Recently two new additions to the ever growing plethora of social apps have been grabbing the headlines (in the right sections of the right websites anyway!) – Meerkat and Periscope. But just what are they? What do they do? And why did they both appear at the same time?

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Instagram Launches New App – Layout

Instagram's NEW App - Layouts

Hats off to Instagram – they noticed a trend on their network and have created their own app to support it. In this case, users were using third-party apps to create collages of their photos before posting them. Now users will be able to create these pictures grids using Layout.

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Why you’re about to lose Facebook likes

Why you'll be losing Likes on Facebook

Facebook has announced that there is a coming drop in the amount of likes most pages have. Don’t worry though, the reason behind it makes sense and will actually benefit your page in the long term.

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Twitter: The Basics

Twitter Basics

This is a truly beginners guide to Twitter, the fundamentals if you will. Even if you’re not marketing on Twitter this guide will still help you use and understand it. We’ve already looked at the history of the hashtag but here you’ll find out how to use one, as well as just what a RT is, who see’s an @ post and more.

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Hashtag history #explained

hashtaghistory

The hashtag. ‘#’. You’ve probably used one. Maybe to promote a product or brand, maybe to show excitement or emphasize something. But have you ever wondered why you were using it? Do you even know what a ‘#’ is called? What did you even call ‘#’ when you just read it? Lets have a look into the symbols odd history.

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YouTube for kids is here

YouTube for kids

Hot on the heels of Vine For Kids comes YouTube Kids, an app specifically built to be safe for kids to use unsupervised. It removes the not-so-kid-friendly parts of YouTube, and makes only educational shows, music and cartoons available for viewing.

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Three Facebook Call-To-Action tips. Read it now!

Calls-To-Action

The Call-To-Action (CTA) is arguably the most important piece of a Facebook Ad and so you have to nail it. Simply, the CTA is what convinces people to click you ad. It’s the ‘Follow Us’, the ‘Read It Now!’ and the ‘Buy Now’.

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Facebook warriors are on the way

Army on Facebook

We’ve known for ages that social media is a great weapon for marketing, now it looks like the British army is going to use it as a weapon of war. A special force of Facebook warriors will use social media to engage in unconventional warfare across the globe.

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Anonymous are now targeting ISIS social accounts

Anonymous take on ISIS

In an effort to stop ‘terrorist propaganda’ hacktivist collective Anonymous are engaging in a cyber-offensive against Islamic State, also known as ISIS. ISIS have a strong online presence and despite their backward ideology are adept with social media with accounts on Twitter, Instagram, YouTube and Facebook.

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What does the Google-Twitter deal mean for marketers?

twitter+google

Thanks to a new deal between Google and Twitter tweets will become visible in Google’s search results as soon as they’re posted. Basically, the deal gives Google automatic access to the stream of content being poured out by Twitters 284 million users. Here are 3 things you need to know as a marketer.

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Multi-product ads now available on Facebook

multiads

Multi-product ads are now available in Facebook Power Editor. They were introduced way back in June on Facebook for business and now they’re here as a usable part of your social marketing arsenal. Here’s what you can now do.

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Who won the Super Bowl? The Top Ten ads of this years event!

Super Bowl

In case you missed it the Super Bowl just happened, and if you’re not interested in the sporting side of things we’re sure you’ll be interested in the social marketing side. So who were the big winners and losers of the Superbowl this year? And no, we’re not talking about the Patriots or the Seahawks!

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Facebook goes down (for 40 minutes)

facebookdown

This morning from 6:10am GMT Facebook was down for 40 minutes, its longest downtime in over four years. Obviously pandemonium followed as many were left unable to comment, like or share over their morning coffee.

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Missing child alerts

Missing Child Alerts

Hats off Zuckerberg and his army for making this cool new feature. The collaboration with Amber Alerts allows people to file missing children reports on Facebook which will appear in newsfeeds, targeted based on law enforcement locations. They’ll include basic details about the missing child along with a picture and will be available on both mobile and desktop. Posts are shareable and link directly to the National Center’s missing child poster which holds the most up to date information (American). I’d expect to see this implemented in the UK over the next year, why wouldn’t it. It’s a win for

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2015 wishlist

Wishlist

Here are a few things we think you should keep an eye on as a social marketeer in 2015. 1) Pinterest advertising platform. Dear Pinterest. Please get your house in order and develop a high quality targeted advertising platform for us to use. It’ll be great! You can take our money and we can generate leads. We know you want to! Jokes aside, it’s coming like a runaway train and we can’t wait! 2) Growth numbers Keep an eye on the growth of social sites and demographics that are growing. They are a key indicator to the success of each

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Splash the cash Mark!

SplashtheCash

Facebook seems to have gone into let’s buy businesses we like the look of mode and fair play to them, why not!? They started by buying a start up speech recognition company called Wit.ai followed by video network company Quick Fire which in my opinion is far more interesting. Quick Fire claims they have reduce the bandwidth required to consume video, whilst keeping the quality top notch. Video is becoming increasingly important on all forms of social and the other big boys are all realising this (apart from Youtube, who of cause realised it ages ago). We’re hoping this leads

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Dislike?

Dislike

So news has spread Facebook are thinking of introducing a ‘dislike’ button (though it may not actually say dislike). The theory goes people don’t always want to like things they see, but still wish interact with the post quickly. The issue surrounding this subject is delivering it. Putting a dislike button on all posts will create a negativity surrounding posts, which from a marketeers perspective isn’t great. However, if this button is used correctly it could be useful for marketeers to see what content their audience doesn’t like. It’s fair to assume a straight dislike button wouldn’t be used how

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News flash! Instagram is making movements

InstagramOvertakesTwitter

According to a blog written by Instagram CEO, it now has a bigger monthly active user base than Twitter (based on Twitters Q3 figures). A pretty big deal if you ask me! Facebook and Twitter are widely known as the big boys, but now one of Facebook’s little brothers is packing a serious punch! 300 million active monthly users is the figure announced, which is up 100 million since March and importantly 25 million more than Twitter announced in Q3. But what does this mean for your business? Instagram isn’t exactly business friendly for now, but will be in the

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Discount me it’s Twitter!

TwitterBuyButtons

Twitter buy and offer buttons are coming to a twitter feed near you! The buttons give your followers the opportunity to take advantage of company products and offers. After clicking, users are directed to a landing page where they can complete the transaction or get the offer. Better still, Twitter remembers the followers details making further transactions even easier. It is said a few brands are working on these to start, but we like to think they’ll be accessible for everyone in the next year or so (hopefully sooner) depending on the success. It’ll be interesting to see if users

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Facebook have been making some changes

FacebookPrivacyUpdate

You may have received a notification from Facebook over the last couple days talking about an update in terms and conditions, data policy and cookie policy – doesn’t sound like great reading, but there is some interesting stuff going on, which marketeers should be aware of. Firstly, privacy basics. This is presumably the response Facebook has given to many users who have concerns over the privacy policy. Traditionally it was always difficult to read, but now there are interactive guides on all things privacy. To be honest, something that was a little overdue but will lead to a user base

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Facebook at work

FacebookAtWork

The Financial Times announced Facebook are working on Facebook at Work, which will offer document sharing abilities and other enterprise based functionality. It is said your personal account would be completely separate from your Facebook at Work account. Whilst Facebook haven’t released anything officially, the pretty strong rumours and numerous anonymous sources from the Financial Times article suggests this is not only in the pipeline but is being piloted in London. A more pressing question: why would any enterprise choose a Facebook at Work tool over a Google, Microsoft or IBM based product (who by the way, have been doing

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Facebook groups goes it alone

FacebookGroups

Facebook have introduced Facebook Groups, a stand alone app for the groups function of Facebook (if you hadn’t already guessed). Not only will users be able to create groups, but they’ll be able to discover new ones based on pages they’ve liked, which has the whiff of an unprofessional Linked In about it if you ask me. No doubt this has been implemented to make the mobile experience quicker, improve one of the most underused functions within the main app and up the Facebook brand app portfolio. It’ll be available on IOS and Android and won’t be compulsory, unlike Messenger.

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Instagram update

InstagramCaptionUpdate

Great news! Editing captions after posting a picture on Instagram is now 100% possibly. The caption is arguably as important as the photo itself especially from a brand perspective, so not having to delete and upload the photo again is such a welcome upgrade. A second update has been made to the explore function. You will see 2 tabs at the top, photos and people with the bottom icon turning to a magnifying glass. The photo tab replicates the old explore function, with the people page suggesting accounts to follow. This to me indicated there is behind the scenes development

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Unfollowing just got easier

FacebookUpdateNewsFeed

Facebook realised a rather handy update for those people who are friends with people but only because they have to be – which to be honest is pretty much everyone. You can now unfollow and refollow via a ‘Manage My Newsfeed’ option on the main menu. It is quite straight forward to be honest as you can see below. A nice idea. Well done Facebook.

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Social horror stories!

HorrorStories

Happy halloween! As timelines around the world become full of blood sucking vampires and nurses which wouldn’t look out of place on a Saw film set, we look at a particular horror story for one brand on social. Mcdonalds 2012 has to be one of the best organic horror stories of social I have come across. A lot of mistakes are down to an unhappy employee or a hacker. In this case though, the power of social shone in a less than ideal way for the fast food kings. To set the scene, Mcdonalds was promoting a couple of hash

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3rd quarter

FacebookQ3

Facebook announced 3 billion dollar revenue over Q3 earlier this week, which is the first time the company has come in over 3 billion dollars over a quarter. It represents a 60% growth year on year. The headline act was given great back up by supporting ones too; 1.35 billion monthly active users and 864 million daily users are both above 13% year on year growth, with the mobile monthly active user base growing by nearly 40%. It is hardly surprising to see these figures on the rise with ever growing functionality and the big boys expect around 45% growth

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Happy birthday to you…

SnapChatBirthday

Happy 3rd birthday Snap Chat (it’s a bit late, sorry about that). It has been a great rise to fame for the platform, who have some big brands taking a serious interest in the capabilities; Mcdonalds and Taco Bell to name a couple. Originally called Picaboo, the platform has gone from strength to strength, so much so Facebook tried to buy it, twice. Whilst 1 billion and 3 billion dollar offers sound great for most of us, the founders (Evan Spiegel and Bobby Murphy) thought otherwise. Greater men than I to turn down that kind of cash. The platform has

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Cool little update from Facebook

FacebookPhotoUpdate

The big boys have updated their platform. The update makes it easier for users to organise and post small batches of pictures via IOS and Android. The app will now give users a preview of how the images will look, to which they can then rearrange the order of the images. The maximum number of images you can select is 30 and you can captions, tags, locations and other bits and pieces directly from your smartphone. Facebook are looking to make more of a story out of pictures, rather than bulk uploading to a more traditional photo album. Photos uploaded

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A man of many talents

MZFunny

Despite his brain child being banned in China, Mark Zuckerberg has been in Beijing recently and stunned the crowd. The founder of Facebook delivered a 30 minute Q and A session in Manadrin. He was discussing plans for his brain child in China, which has been banned since 2009. According to the guardian, he only knows the language as his wife is Chinese, but isn’t a great fan of the language.

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Facebook to the rescue?

FacebookToTheRescue

Facebook wants to know if you are ok? But in a good way, with the new feature ‘Safety Check’. In a nutshell, Facebook will send you a message if you are near a natural disaster to ask if you are ok and will then tell your family that you are (providing you click i’m ok of cause). I won’t lie i saw this feature and thought here we go, a PR stunt through a functionality that will never get used properly. Until I spoke to my colleagues who raised some good points about this feature; Martyn ‘I think we might underestimate

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