Facebook’s Instagram Reaches 400 Million Users, Beating Twitter

The photo sharing app has now reached 400 million worldwide users compared to Twitter’s 316 million. A blog post shared by Instagram has revealed that its users share more than 80 million images every day. Instagram was launched back in 2010 and was bought by Facebook in 2012. They said: “While milestones like this are important, what really excites us is the way that visual communication makes the world feel a little bit smaller to every one of us.” 75% of Instagram’s users now live outside of the US. Out of the last 100 million members to join, more than

Hootsuite Now Integrates Instagram

Hootsuite has announced that Instagram will now be supported by Hootsuite in what is a major addition for the social media management platform.

5 tips to help your brand inspire and engage on Instagram

Instagram is almost the perfect platform for any brand because of it’s easy to use nature and focus on visuals. There is almost know way you can have a social media fail on Instagram and bring negative press for your business. The nature of Instagram success comes not from just simply having a page and having followers but being able to go above and beyond that and engage and inspire your audience. Many people simply let their brands Instagram page float along but by following these 5 simple tips you can achieve the same sort of Instagram success as those with the

How to Increase Your Engagement on Instagram

With more than 150 million active monthly users and counting, Instagram is a platform you should definitely be utilizing. Visual marketing is on the rise and around 55 million photos are uploaded every day. Interacting with your audience is just one key way to help increase your engagement on Instagram, ranging from likes and comments to following people. Here are some ways in which you can improve your engagement on Instagram and make your brand more visible.

Instagram Launches Its First Content Vertical

Instagram has unveiled @music – a new music community and the first official content vertical for Instagram. The new account is dedicated to exploring music from around the globe.

Instagram Launches New App – Layout

Hats off to Instagram – they noticed a trend on their network and have created their own app to support it. In this case, users were using third-party apps to create collages of their photos before posting them. Now users will be able to create these pictures grids using Layout.

News flash! Instagram is making movements

According to a blog written by Instagram CEO, it now has a bigger monthly active user base than Twitter (based on Twitters Q3 figures). A pretty big deal if you ask me! Facebook and Twitter are widely known as the big boys, but now one of Facebook’s little brothers is packing a serious punch! 300 million active monthly users is the figure announced, which is up 100 million since March and importantly 25 million more than Twitter announced in Q3. But what does this mean for your business? Instagram isn’t exactly business friendly for now, but will be in the

Instagram update

Great news! Editing captions after posting a picture on Instagram is now 100% possibly. The caption is arguably as important as the photo itself especially from a brand perspective, so not having to delete and upload the photo again is such a welcome upgrade. A second update has been made to the explore function. You will see 2 tabs at the top, photos and people with the bottom icon turning to a magnifying glass. The photo tab replicates the old explore function, with the people page suggesting accounts to follow. This to me indicated there is behind the scenes development

The others; Instagram

Probably the most famous ‘other’ social media site, the Facebook owned Instagram is taking the world by storm, one picture at a time. The best way I can describe Instagram is Twitter for pictures and seeing as Twitter are always telling us image tweets get more engagement, this platform should be great. Users can take pictures or upload previous ones to Instagram and follow their friends and/or celebrities to see their pictures too. You an also Instagram videos, which is significantly longer Vine, arguably it’s competitor. It has been reported on numerous sites that Instagram has an even split in

4 steps you have to take to develop a successful LinkedIn content strategy!

Whether you are new to using LinkedIn or have been on the site for years, as a business it is so important to have a strong a detailed content strategy in order to maximize the exposure of your content on LinkedIn! If you’ve not thought this through or if your current approach just isn’t working then here are 4 steps you have to take to develop a successful LinkedIn content strategy!

Facebook Has Become YouTube’s Biggest Threat

In the marketing world it seems that video is the killer medium. YouTube was seen to have a lead in the video advertising market that couldn’t be overtaken, but it seems that claim is now false.

Why you need to understand the social networks you’re using

This morning I felt a great disturbance on the web, as if a millions of voices suddenly cried out in terror and were suddenly silenced. I fear something terrible has happened. Social media managers everywhere found a great source of user generated content was gone. Yes, Reddit has gone dark. Here’s what social media managers can learn from disaster.

Useful Facebook Page Management Tools

Sometimes even the most productive, hard working, super human of a social media manager needs a helping hand. Today, we’re going to be that helping hand! Here’s a list of some useful Facebook page management tools.

Why Facebook isn’t Dead (or Dying)

It seems like every day you hear about a new ‘Facebook Killer’ or how ‘Facebook is dying’. Clearly Facebook isn’t going anywhere anytime soon, and we have one graph to prove it…

Marketing to Millennials

If you’re trying to get to an audience aged under 25 then social media is an obvious route to go. Want to know why? Want to know how? Lets take a look.

Fake profiles are bad for business

Fake profiles are bad for business. It’s a simple rule that just has to be remembered. It’s easy to see how business owners and marketers could be tempted by upping Fans or Likes with fakes, numbers look good right? You’re already tempted, but you have to remember the rule!

Anonymous are now targeting ISIS social accounts

In an effort to stop ‘terrorist propaganda’ hacktivist collective Anonymous are engaging in a cyber-offensive against Islamic State, also known as ISIS. ISIS have a strong online presence and despite their backward ideology are adept with social media with accounts on Twitter, Instagram, YouTube and Facebook.

Four ways you can use social media to gather email addresses

OK, so email may not be as cool and sexy as the new kids on the block but it’s still a force to be reckoned with and can be used to great effect alongside your social media accounts. I’m sure you don’t need persuading of that, but if you did consider this…

Who won the Super Bowl? The Top Ten ads of this years event!

In case you missed it the Super Bowl just happened, and if you’re not interested in the sporting side of things we’re sure you’ll be interested in the social marketing side. So who were the big winners and losers of the Superbowl this year? And no, we’re not talking about the Patriots or the Seahawks!

2015 – The year of video

You probably don’t need us to tell you that video was huge in 2014 and is only going to get bigger. Already boasting a 75% increase in video posts and an impressive 1 billion video views to users every day Facebook wants to be our video streaming service of choice in 2015. Furthering this aim the social giant acquired QuickFire Networks for its technology supporting high quality videos that don’t use up loads of bandwidth. This year will see them and YouTube battling it out for video supremacy. There is of course much more to video online than YouTube and

Four reasons you should be on more than just Facebook and Twitter

So you know it’s time to get a little wiser with social, maybe you’ve got a Facebook page and maybe a Twitter account too. That’s great. But did you know there are loads of other great networks you can be tapping into? Here are 4 reasons why you should take a look…

2015 wishlist

Here are a few things we think you should keep an eye on as a social marketeer in 2015. 1) Pinterest advertising platform. Dear Pinterest. Please get your house in order and develop a high quality targeted advertising platform for us to use. It’ll be great! You can take our money and we can generate leads. We know you want to! Jokes aside, it’s coming like a runaway train and we can’t wait! 2) Growth numbers Keep an eye on the growth of social sites and demographics that are growing. They are a key indicator to the success of each

Choosing your social media platform

Small businesses need to choose wisely when selecting social media platforms to invest time and money in. A lot of business owners believe social media is just Facebook and Twitter but that is bit like saying only Audi make cars. There are so many options out there so her are a few tips when choosing; 1. Look at the demographics There is plenty of information around demographics of the users of each social site. For example, Pinterest user base is made up of 80% women, so you’d assume that a product, brand or service targeted at women would find Pinterest

Facebook have been making some changes

You may have received a notification from Facebook over the last couple days talking about an update in terms and conditions, data policy and cookie policy – doesn’t sound like great reading, but there is some interesting stuff going on, which marketeers should be aware of. Firstly, privacy basics. This is presumably the response Facebook has given to many users who have concerns over the privacy policy. Traditionally it was always difficult to read, but now there are interactive guides on all things privacy. To be honest, something that was a little overdue but will lead to a user base

We caught up with; Nicky Pope

Our ‘we caught up with’ series of blog posts will interview a variety of professionals; from social media managers to small business owners and more. This week we caught up with hairdressing industry expert and editor Nicky Pope, who runs a highly successful hairdressing magazine, blog and events business. My business: At IHAA Ltd we work at making the big world of professional hairdressing a bit smaller and better linked. Britain has a strong, healthy industry which is well regarded globally. We provide hairdressers and artistic teams for shows and seminars both here in the UK and now across Europe

The others; Vine

Vine is essentially Twitters baby and has taken the social media world by storm. There are some impressive user statistics which include the most downloaded app from the App Store in April 2013 and a user base of over 40 million. But what exactly is it? Vine allows users to to record 6 second videos which are continually on a loop – each video is called a Vine. Like Twitter, you build a timeline of other peoples Vines by following them and you can Revine (retweet) and favourite other peoples Vines too. The short nature of the videos breeds some

3rd quarter

Facebook announced 3 billion dollar revenue over Q3 earlier this week, which is the first time the company has come in over 3 billion dollars over a quarter. It represents a 60% growth year on year. The headline act was given great back up by supporting ones too; 1.35 billion monthly active users and 864 million daily users are both above 13% year on year growth, with the mobile monthly active user base growing by nearly 40%. It is hardly surprising to see these figures on the rise with ever growing functionality and the big boys expect around 45% growth