There are more powerful women in business then ever before, one in five FTSE 100 business have women sitting on their boards however there is still a long way to go before it is truly equal. LinkedIn is great way for you to get yourself noticed by employers and other businesses but unfortunately it is the only major social network to be dominated by men, so what can women do to try and fight this and make more of an impact on LinkedIn?
Sheryl Sandberg, the CEO of Facebook has spoken at length in her book ‘Lean In’ about the ways women can get ahead in business. As she says in the book, “Women face real obstacles in the professional world, including blatant and subtle sexist, discrimination, and sexual harassment.”
Unfortunately because of the state of business world, women are having to be more strategic in order to get ahead, as Sandberg, One of Fortune magazine’s Most Powerful Women in Business explains that there are ways that women can be seen as equals in all aspects to men in the professional world, “Learning to ‘lean in’ is about tackling the the anxieties and preconceptions that stop women reaching the top – taking a place at the table, and making yourself a part of the debate.”
So how can you learn to lean in and make a name for yourself as a women on LinkedIn, follow these four tips and you can get noticed as the powerful business woman you truly are.
#1 Let your peers speak for you
If you struggle to brag about yourself then let others do it for you. Use your friends, colleagues and clients to give short, punchy reviews that will speak volumes on your LinkedIn profile. These testimonials will be a huge hit with possible bosses as it acts like a CV that has is just full of trusted voices.
These reviews can be about you as a person or how you do business (preferably both) and put at the bottom of your summary will give anyone viewing your profile a nice final thought about to take away.
#2 Don’t be too modest
It is far too easy these days to just potter along not wanting to rock the boat or take credit for anything but women especially need to start speaking up for all the amazing things they can and have do. Unfortunately modesty doesn’t get you very far in business and as woman you might find that unless you shout about something you’ve done you might not get the rewards you deserve.
As Sheryl Samberg explains, “Ask most women whether they have the right to equality at work and the answer will be a resounding yes, but ask the same women whether they’d feel confident asking for a raise, a promotion, or equal pay, and some reticence creeps in.” Try and change that yourself. LinkedIn is the perfect platform for bragging.
Don’t be shy, tell everyone who views your profile why they should use you or hire you. If you simply say “I don’t want to make a big deal about it” then you wont get very far. You are a woman, make sure they hear your roar.
#3 Get a good photo
Unfortunately women are more likely to be judged on their appearance then men, but that doesn’t mean you can’t use that to your advantage. If you can afford it, try and spend a little bit of money on a professional photographer who can get you looking your best and grab people viewers attention.
Avoid problem photos such a group shots (which one are you?), cropped photos which look tacky or photos taken too far away. Don’t overexpose your assets, just have a simple well lite photo of your smiling face. It will really come across a professional as well as personal.
#4 Reach out to other women
Connect with your female colleagues and powerful business women you admire, they will have been in your position at one point and will have first hand experience that can guide you through the tricky business world. Comment on their posts, congratulate them on any success they’ve had and then suggest a connection.
On the flipside, help other women out; yes the jobs market is competitive but you’re not all going for the same job so try and help fellow professional women get ahead in their lives. Offer advice, tips or even services for your fellow ladies in business. Invite all the people you’ve helped and help you to a women only group where you can swap stories, share inspirational quotes and advise without the testosterone.