3 Tips for Managing a Company Twitter Account as a Team


On Twitter you want to make a good impression to your audience. Sometimes you want to make sure that you’re there first to a story or give your opinion, but if multiple people have access to your business or company Twitter account then there can very easily be crossover and similar tweets being posted.

Duplicate tweets and a differing voice can cause confusion if your Twitter account isn’t being handled carefully. Here are some tips to make sure that you and your team make the best impression on Twitter and avoid unnecessary problems.


Using a third-party tool

Twitter isn’t really the most team-friendly environment, with most teams sharing round the account password and logging in individually each time.

There are various third party tools that you could be utilizing though. These will allow members of your team to see what has been scheduled. You will be able to control what is published and when and you can split your team up. Some can act as contributors or customer service representatives, responding to people’s queries.

HootSuite, TweetDeck and Buffer all have the option for teams and are definitely worth looking into to help split up your social media responsibilities.


Create Guidelines

You should have a clear understanding of what you want to achieve from your Twitter account, and how it fits in with the rest of the company.

Make sure that there is somebody to respond to questions and queries on the account and that you also have a crisis management plan in place in the event that things don’t go as planned. You don’t get much time to respond when there is a problem or a mis-tweet after it happens. Knowing that you have the tools in place to respond quickly and efficiently is essential.


Create An Editorial Calendar

Creating a calendar which includes an overview of topics and campaigns is something you should look in to doing. This doesn’t have to be a detailed list of every tweet, but having an idea of what main events are coming up will make you feel much more prepared when the time actually comes.


You could cover things like:

  • Twitter campaigns.
  • Cross-channel marketing campaigns which Twitter could help with.
  • Notifications of content to promote including blog posts.
  • A plan of what other content you want to retweet and who are the most reliable sources.
  • Upcoming holidays and events.
  • Company successes.


If you want a more detailed look at how to make Twitter work for your business click here. Why not also check out 5 creative ways to improve your Twitter marketing.

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